WEBSITE & ONLINE PRESENCE ANALYSIS

Social Media Report

We look at your online presence and interaction on various platforms, opportunities, and tactics in your industry.

The social media report looks at your position on major social media platforms:

• Facebook

• Instagram

• Twitter

• Google+

• LinkedIn

We will analyze any gaps you may have in filling in your profiles and getting the most out of the free services available. We will look for opportunities for you to interact with likely customers online and analyze which avenues present the highest likely ROI, both financially and in man-hours.

Competitor Analysis

We look at similar businesses or competitors to compare your current performance and future opportunities.

Your Website Strengths Report

We look at what you’re doing well and what you could be doing better. We will grade your home page and several of the main pages of your site.

We look at things like loading speed of your site, how it appears on Google, what it looks like on the different devices customers are using to access your website, and whether you are likely to be found for the “keywords” you are currently focusing on. We do on-page optimization analysis, in general, then prepare a checklist of “easy-fixes” that your web-developer or online team could fix. Alternatively we are happy to quote for fixing these too.

Traffic & Customer Analysis

We use your Google Analytics account (and set yours up for FREE if you haven’t got one…), as well as custom software to look at your web pages and sources of traffic.

• Your current visitors

• How do you attract them

• What do they look at your website

• Where are they from

We will also tell you who you are not attracting online, why they are not visiting your site, and where they are going instead.